⚽ NIKE TOTAL 90 Lettering Pure 2000s nostalgia and visual football culture. For this design, I cr...⚽ NIKE TOTAL 90 Lettering Pure 2000s nostalgia and visual football culture. For this design, I cr...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
For this design, I created a sharp custom lettering piece featuring an aggressive "TOTAL" in the background, embedding the "NIKE" typography inside the iconic Swoosh with a bold tribal/graffiti vibe. The piece pays tribute to the legendary silver futsal boots and the classic T90 badges, blending a retro-futuristic aesthetic with pure 2000s energy.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊