Illustrative Streetwear Hoodie Graphics and Urdu CalligraphyIllustrative Streetwear Hoodie Graphics and Urdu Calligraphy
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Ibtihaj Shaikh
• 16h
Project Title:
Gaurus Streetwear — Illustrative Graphic Hoodie Series
Project Overview / Case Study:
About the Project:
Continuing the visual expansion for Gaurus (launched in 2022), this volume focuses on expressive, illustrative graphics that combine traditional streetwear iconography—such as flaming roses, gaming dice, skeleton elements, and custom Urdu typography—into cohesive streetwear art.
Design Breakdown & Concept:
Flaming Rose & Dice Art (Black Hoodie): A high-energy graphic featuring white dice wrapped in flaming red roses, blending high stakes with raw street passion.
Urdu Calligraphy & Floral Fusion (Black Hoodie): Custom block Urdu calligraphy reading "گورس" (Gaurus) accented with vibrant red roses, seamlessly fusing cultural heritage with contemporary urban fashion.
Skeleton Hand & Rose Graphic (Black Hoodie): A clean, modern layout featuring a skeletal hand holding a red rose paired with sleek, bold GAURUS branding.
Teal Rose & Red Dice Art (White Hoodie): A color-inverted contrast variant featuring fiery teal-cyan roses over bold red dice, optimized for crisp presentation on a clean white fleece base.
Scope of Work & Deliverables:
Graphic & Apparel Design: Developed custom vector illustrations, calligraphic typography, and complex multi-color artwork layouts.
Color Story & Placement Strategy: Balanced high-contrast colorways across light and dark hoodie bases for maximum visual impact.
Production & Presentation Mockups: Prepared print-ready graphics alongside photorealistic commercial mockups for brand marketing and portfolio presentation.
Project Tags & Skills for Contra:
Apparel Design • Streetwear Graphics • Vector Illustration • Urdu Calligraphy • Merchandise Design • Brand Identity • Adobe Illustrator • Mockup Presentation
Adobe IllustratorFashion Design
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