Creative Brand Identity: 'Of a Feather' Visual ConceptCreative Brand Identity: 'Of a Feather' Visual Concept
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Of a Feather - Brand Identity & Visual World
Of a Feather is built around the idea that the right people always find each other - a poetic twist on "birds of a feather," where belonging and connection run through every element of the brand.
Strategy and tone of voice came first, then colour, typography, and the part that made this project unforgettable: custom Australian bird characters, full of personality and warmth, that brought the brand to life in a way no logo alone ever could.
From there, a full universe - logos, social media, credentials deck, merch, and website. When strategy and personality work together properly, the result speaks for itself.
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