Creative Brand Identity: 'Of a Feather' Visual Concept

Creative Brand Identity: 'Of a Feather' Visual ConceptCreative Brand Identity: 'Of a Feather' Visual Concept

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Sara Servan

pro

• Jun 29

Of a Feather - Brand Identity & Visual World

Of a Feather is built around the idea that the right people always find each other - a poetic twist on "birds of a feather," where belonging and connection run through every element of the brand.

Strategy and tone of voice came first, then colour, typography, and the part that made this project unforgettable: custom Australian bird characters, full of personality and warmth, that brought the brand to life in a way no logo alone ever could.

From there, a full universe - logos, social media, credentials deck, merch, and website. When strategy and personality work together properly, the result speaks for itself.

Brand Strategy Brand Design Adobe Suite

Szymon Pasternak

pro

• Oct 2

Dataspire — Brand identity design

Brand Design branding logo

Joyjit Sett

pro

• 11h

Beautiful work.

Aleksandar Coric

pro

• Oct 2

The Rebranding Challenge - Season Investments

One of the key challenges was deciding what to change and what was worth preserving.

Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.

A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.

The result is a more adaptable system that moves the brand forward without losing its familiarity.

Completed work