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Silfa - Brand Applications & Corporate Identity
A strong brand extends far beyond a logo.
For Silfa, every touchpoint was designed to communicate consistency, trust, and professionalism. The visual identity was applied across corporate materials to ensure a cohesive brand experience in both digital and physical environments.
From presentation decks and branded stationery to editorial assets and business applications, every element reinforces the brand’s positioning while maintaining clarity, scalability, and visual consistency.
My role: Brand Identity Design, Visual Identity System, Brand Applications, Corporate Identity, Brand Guidelines
Tags / Skills
Brand Identity, Visual Identity, Corporate Identity, Brand Applications, Branding, Brand Strategy, Graphic Design, Healthcare Branding, Dental Branding, Creative Direction
The network for creativity
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Brand in a Week - Children's Media Brand Identity
Iniminimo is a new generation of personalised children's media - a platform that places the child at the centre of the story. Instead of watching other characters, children become the main character in their own personalised animated music videos, built around real-life milestones and routines.
The challenge: bold and playful enough to delight toddlers, modern and thoughtful enough to earn parents' trust. Expressive illustration, vibrant colour, friendly-but-not-childish typography - exciting without being overwhelming. Nothing generic. Nothing toy-like.
Delivered in five focused days - from strategy to complete brand world - the result is an identity as joyful and full of heart as the platform it represents.
So cute 🥰
Hello, meet my Character name is [BOLI].
What started as a simple character sketch became an entire visual world.
For this challenge, I designed an original mascot with its own personality, custom wordmark, signature color palette, and a complete identity system that stays consistent across posters, stickers, packaging, and social media.
The goal wasn't just to create a cute character—it was to build a mascot that feels like it belongs to a real brand and can live across endless applications without losing its identity.
Created entirely in Recraft Studio using Exploration Mode, Vector, and reference workflows to keep every design on-model.
https://www.recraft.ai/project/35ea36f7-8c40-48dc-b5de-1006c4daf9c3
I'd love to hear what you think!
#Recraft #Contra #MascotDesign #BrandIdentity #CharacterDesign #GraphicDesign #CreativeChallenge
BOLI looks like if a cotton candy got feelings 😭 That pink + green eyes combo is so striking. "Simple sketch to entire visual world" is exactly what a good mascot should do 🔥
Brand in a week for Stripes x Dots - a children's brand that creates bold, simple tools to help little humans understand big feelings and navigate everyday moments with confidence.
The design challenge was building a visual world that could make emotions feel approachable and joyful - something toddlers are drawn to and parents actually want in their home. Bold type, expressive emotion icons, and a playful-but-purposeful aesthetic carried across every touchpoint - completed in just a week.
The full suite spans brand identity, emotion cards, and stickers - a cohesive system that makes big feelings feel a little less big.
so cute!
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