A closer look at the Spektra logo I designed.

The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.

There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.

This is fire, Daniel

The logo conveys the story

So, what is ROSI?

A few cans. Five colours. One very simple fish. A ridiculously large wordmark.

And hopefully proof that everyday products don’t have to look everyday.

The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.