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Delighted to finally share the completed brand identity for ACIML Afro-China Industrial & Manufacturing Layout Limited.
This project was built around a powerful idea: creating a visual identity that bridges Africa’s vast potential with China’s industrial strength. The challenge was designing a system that feels global, authoritative, and scalable across multiple industries, while remaining clear and intentional.
The final identity reflects collaboration, structure, and progress from the geometric logo mark inspired by African foundations and Chinese star symbolism, to a modern typography system and a cohesive visual language designed for long-term growth.
ACIML now stands with a strong, versatile identity that communicates trust, innovation, and cross continental partnership.
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Have you considered changing your process in order to land bigger clients?
I decided to build this extensive two-in-one Brand Strategy & Identity System to help me position higher and differentiate from the old boring guidelines by offering dual-purpose solution that covers all touchpoints.
I structured it in 9 different chapters and 28 sub-categories, covering in-depth key strategic aspects from brand purpose, positioning, personality etc. to comprehensive visual & brand identity.
It was built in Adobe Illustrator and is fully customizable.
Now you might be wondering if made a use of AI in my workflow, not in particular for the content & design itself since this was a real client project.
Rather, I used ChatGPT to better structure its table of contents.
Looks great! My approach depends a bit on the project. If I'm dealing with a big client, I'll definitely use a more in-depth process from the start. I think it's valuable to understand the client's company and their market positioning before jumping into the design side of things.
Just wrapped a category-creation brand project. I built the brand identity and strategy for an AI customer intelligence tool. From zero brand to owning 'Continuous Customer Intelligence' as a category.
Check it out
Looks awesome!
Case Study | Quality Warehouse & Distribution
Quality Warehouse & Distribution is a logistics company operating across the NY/NJ ports, with over 40 years of experience in warehousing, drayage, and rail freight.
We redesigned their brand and website to reflect that level of expertise and scale. The focus was on creating a structured, credible experience that clearly communicates their services and builds trust from the first interaction.
The result is a more modern, reliable digital presence aligned with the reality of their operations.
Amazing Work!
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