When you read a studio's case study, ours included, try sorting each claim into four groups: what they delivered, what it's meant to do, what the client said, and what got measured.
Only the measured claims are results, so those are the ones to look for.
New issue of The Bright Method is out.
This one's about a diagram I got wrong on the OpaqAI site. I put their product in the middle of everything. Moises on their team flagged it. Their whole pitch is that customers keep their own stack.
The newsletter is where I write up things like this from client work. Brand, naming and websites for B2B software and AI founders. One issue a week.
It passed 1,000 subscribers on LinkedIn last week.
Read it on LinkedIn: https://www.linkedin.com/pulse/one-box-middle-diagram-daniel-bright-ooquf
Or on Substack: https://thebrightmethod.substack.com/p/one-box-in-the-middle-of-the-diagram