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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Case study page design for our agency website.
professional
Created a high-converting LinkedIn content package designed to build personal brand authority, drive engagement, and generate inbound leads for a hypothetical/target client in [insert target niche, e.g., B2B SaaS, Marketing, Founders].
Key Responsibilities & Deliverables
Audience & Voice Strategy: Defined the brand voice, tone, and positioning map tailored for C-suite decision-makers.
Content Creation: Authored a 2-week content library (10 posts) featuring storytelling hooks, actionable advice, and strong calls-to-action (CTAs).
Format Variety: Drafted carousels (PDF slides), short-form text posts, storytelling narratives, and deep-dive breakdowns.
Engagement Plan: Developed a daily 15-minute inbound/outbound engagement framework to maximize reach and algorithm performance.
What's Included in Visuals / Portfolio Attachments
Sample post drafts (hook options, main body, and CTA variations).
ROJECT TITLE:
Kofi's Roast — Product Launch Email | Midnight Volta
DESCRIPTION:
Email copywriting for Kofi's Roast (mock client), a specialty coffee roaster in Osu, Accra.
Goal: Launch Midnight Volta dark roast and sell out a limited run of 150 bags in one week.
What I delivered: 3 A/B test subject lines: "Meet the roast we've been sitting on for a year" / "Our darkest roast yet is finally here" / "This one's not for beginners "Preview text: Small batch. Bold cup. Available for one week only. Full product launch email with scarcity + origin story (Volta Highlands) + sensory notes (dark chocolate, toasted hazelnut)
Strategy: DTC email that feels premium, Ghanaian, and urgent — built to convert.
