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When you read a studio's case study, ours included, try sorting each claim into four groups: what they delivered, what it's meant to do, what the client said, and what got measured.
Only the measured claims are results, so those are the ones to look for.
Great insight, Daniel! There's a big difference between showcasing beautiful work and demonstrating measurable impact. A strong case study should clearly communicate the creative decisions, project objectives, and verified outcomes. This is a valuable reminder for designers and studios alike.
Sorting claims into delivered, intended, said and measured is a really useful filter. It also makes me rethink how I write my own case studies, the measured part is usually the thinnest.
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