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Late July is a contemporary sunscreen brand inspired by Mediterranean summers, golden afternoons, and the feeling of endless sunshine. Designed to make daily sun protection feel effortless, the brand blends playful botanical illustrations with clean editorial design to create packaging that's as beautiful as it is functional.
Feels like summer and doesnt burn out my head thinking about it. Simple and understandble while staying strong at design part. Great work!
Thank you
The network for creativity
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Can a rebrand be successful if most people don't even notice it?
That's exactly what Coca-Cola just proved with JKR
You don't redesign one of the most iconic brands in the world. You amplify what already makes it iconic and make it recognizable from Japan to Argentina.
The logo isn't the story but the rest of the assets are: the ribbon, typography, Arden Square, color system, and every recognizable asset now work together as a stronger, more scalable identity
Do you prefer bold reinventions, or subtle evolutions like this one?
Anita I really like this style 😍