Cumberland Dental Specialists has been part of its community since 1982, so the identity needed to feel rooted in that history while still looking current and welcoming. I built the system around local references like the Cumberland bridge, riverside landscape, and architectural heritage, translating them into a refined visual language with warm color, elegant typography, and subtle graphic details. The pediatric side keeps the same identity, with a small variation of the logo that introduces a child, giving it a softer character while staying clearly part of the same brand.

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