A playful and eye-catching seasonal social media graphic designed for Snapchat, featuring a custom ghost illustration tailored for Halloween campaigns.
Key Highlights
Themed Visuals: Crafted a striking ghost character incorporating classic Halloween motifs (like carved jack-o'-lantern facial features) paired with a bold, vibrant outline to stand out in the Snapchat feed.
Platform Optimization: Designed with high contrast and clean visual balance to capture attention quickly on mobile-first formats.
Festive Branding: Perfectly tuned for holiday-themed marketing, seasonal restaurant promotions, or creative social engagement.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊