Who doesn’t love a brand mascot? For BD&R, the mascot came from the abbreviated letterforms we designed, but the idea and name itself came from the story of how the founders first met through business. That’s why I never start a project thinking about what the logo should look like. I ask questions. How did you meet? Why did you start? What makes you different? What stories have shaped the business? Because without that context, you’re designing on assumptions. And assumptions usually lead to work that blends in. My discovery process is personal to every founder we work with. The process might be similar, but what we uncover never is. Sometimes the best ideas are already sitting inside the business. You just have to discover them.

Great work

A full shoot, built from a single product photo. I started with one flat e-commerce packshot, the same asset any brand already has, and built the rest: fabric detail, styling, and the product worn, on two models, across front, profile and back. One coherent world, one locked direction. It works two ways: as pre-production, to explore several directions before a shoot and decide with something real in front of you, and as final, campaign-ready visuals for social and e-commerce, refined down to the detail. And it scales in every direction: more products and full looks, several models in a single frame, different sets and moods from the same starting assets, and motion. Find out more at https://lnkd.in/eXN3mFQE Self-initiated project on EME STUDIOS pieces, not affiliated. I’m closing my calendar for the coming month. If this could fit your brand, my inbox is open 📬

These are beautiful!