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A soft and feminine brand identity and packaging design created for Shafiyyah Collection. The project explores a cohesive visual direction across logo applications, packaging, labels, and promotional materials.
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MIDDAY — the sandwich bar that turns every lunch break into the best part of your day. 🥪💚
This brand identity is built around bold typography, vibrant green and yellow tones, and playful illustrations to create a fresh, energetic, and unforgettable experience. Every touchpoint—from packaging and menus to social media and storefronts—works together to give MIDDAY a fun, confident personality that stands out.
Available for branding & packaging projects. For inquiries, check the link in my bio.
#brandidenty #branding #foodbranding
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Scoopi 🍦 – The Happiest Ice Cream Brand!
I created Scoopi – a playful & dreamy ice cream brand that smiles back at you!
Concept: The double oo are sparkling eyes with lashes, a cheeky smile with tongue out, and the dot of the i is a mini ice cream cone! The logo itself is happy!
Palette: Sky Blue #A6D9F2, Deep Purple #4B2E7A, Lavender, Waffle Beige & Cream – soft, sweet & super Instagrammable.
Designed in Figma from scratch – logo, cart mockup, flavors chart & packaging.
Scoopi is not just ice cream, it's a moment of joy!
If you want a design like this, DM me
The cone replacing the tittle on the i is the bit that has to carry the whole idea once this shrinks to a cup lid or a scoop tag — the eyes and smile will close up long before it does. Did you draw a reduced mark for those sizes, or does the full wordmark go everywhere?