The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Morrow Coffee was my final project for a branding course, created about six months ago.
To this day, it remains one of my favorite projects. Looking back, I can see how much I've grown as a designer since then, but this project was where that growth truly began.
It was the first time I fully immersed myself in building a brand system β from strategy and visual identity to packaging, merchandise, and customer touchpoints. More than anything, it taught me how to think beyond a logo and create a cohesive brand experience.
This project will always be special to me because it marks the beginning of a major step forward in my design journey. β¨
Keep pushing, you've got this! πΏπ₯
The tile background in that hero shot is doing a lot of work. The contrast between the rough texture and the clean wordmark is a nice tension.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
CreatorSetup
Helping content creators achieve professional results with the gear they already own.
Content creation has never been more accessible. Every day, creators invest in cameras, tripods, microphones, lights, gimbals, and other equipment to improve their content.
However, owning equipment doesn't automatically translate into great results.
Most creators struggle with questions like:
Where should I place my lights?
What camera angle works best for my space?
How should I position my equipment?
What kind of outcome can I realistically achieve with the gear I already have?
Current solutions often rely on generic tutorials that fail to account for individual environments, available equipment, and content goals.
The Problem
Creators spend hours experimenting with setups, watching tutorials, and rearranging equipment before finding something that works. This creates a significant barrier for beginners and slows down the creative process.
The Solution
CreatorSetup is an AI-powered setup planning experience that helps creators generate personalized content creation setups based on:
Their content type
Their workspace
Their available equipment
Their desired outcome
Users select their content category, define or upload their workspace, choose the equipment they already own, and receive a customized setup recommendation showing how to position equipment and what results they can expect.
The goal is not to recommend more purchases.
The goal is to help creators maximize the equipment they already have and achieve professional-looking results regardless of their experience level.
Built with Figma Make & Figma Weave
This project was created using Figma's latest ecosystem of tools.
Figma Make was used to rapidly transform ideas into an interactive product experience, allowing me to design, prototype, iterate, and refine the complete user journey from onboarding to setup generation.
Figma Weave was used to create and generate visual assets, helping bring the product experience to life through high-quality imagery and creative exploration. These assets were integrated throughout the experience to better communicate setup recommendations and expected outcomes.
The workflow included:
Problem discovery and solution framing
User flow design
Interactive prototyping with Figma Make
Visual asset generation with Figma Weave
Recommendation system design
Experience refinement and iteration
By combining Make and Weave, I was able to move from concept to working prototype while maintaining a cohesive visual experience.
Impact
CreatorSetup lowers the barrier to entry for content creation by giving creators practical, personalized guidance instead of generic advice.
By removing the guesswork from equipment placement and setup planning, creators can spend less time troubleshooting and more time creating.
Project Links
Live Prototype: https://creme-arrow-06022670.figma.site
Figma Community File: https://www.figma.com/community/file/1648729863850302682/creatorsetup
Awesome project. Actually very useful.
But how did you do your video? π
Large websites donβt always need one strict color palette everywhere.
The We Are One Alliance website is a great example of how different programs can have completely different moods and colors β while still feeling like one brand.
The main identity stays consistent through:
β typography
β structure
β spacing
β hierarchy
And color becomes a way to separate experiences, guide emotion, and make navigation feel more intuitive.
Sometimes consistency is not about using the same colors.
Itβs about creating a recognizable system.
Great π
A photo shoot without panic? Easy! This case shows all the stages of a photographer's work - from meeting to the finished shot. The animation on the site immerses you in the atmosphere and creates a mood, and the inner pages add details. This presentation removes fears and shows that shooting is easy and even fun
Π¦Π΅ ΡΠ°ΠΊ ΠΊΡΠ°ΡΠΈΠ²ΠΎπ
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. Whatβs yours right now?
