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At the end of last year Contra engaged me for some exploratory work into what could be a Contra App. A strategic foundation for their native roadmap. Product differentiation criteria established.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Industiq needed to move beyond the "Classic SaaS" mold. 🛠️⚡️
When they approached me for their website redesign, the mission was clear: break away from the standard approach of showing static platform screens in a digital void.
I helped them bridge that gap by focusing on demonstrating the product in use.
My Design Approach
👉 Rather than staying stuck in the "dashboard view," the new design centers on real-world outcomes. It visualizes how the platform solves production bottlenecks and provides instant technical guidance exactly where the work happens.
👉 I paired a dynamic visual flow with high-visibility typography to ensure that the most critical information is always front and center for the user.
Good work
Nice design
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