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St. Agni — Performance Ad Concept
A speculative ad creative suite I built for St. Agni as a portfolio piece, exploring how the brand's "intellectual chic" philosophy translates into paid social without collapsing into the loud, trend-driven visual language of fast fashion.
The bundle leans on architectural minimalism: warm neutral textures — raw linen, polished concrete — generous negative space, restrained typography. The garment carries the frame; nothing competes with it.
The motion asset uses hyper-realistic AI fashion avatars to present the capsule in natural movement — a workflow that lets the concept explore silhouette and fabric behaviour without a physical shoot. Static assets focus on tailored lines and fluid drape in still frames.
Two vertical static ads and one motion asset, sized for Stories and vertical feed.
Quiet creative is the harder brief for paid, because the negative space that makes this feel like St. Agni is exactly what a feed scrolls straight past. Did the AI avatars hold up on drape, or is that still where a physical shoot wins?
The restrained palette and architectural styling translate the brand philosophy into a very coherent campaign system. The split between stills and motion gives the capsule room to breathe while keeping the art direction consistent.
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