My latest A&D spot, a collaboration between my company Bottomline AI and the Sageworx creative team. Our goal was to bring real emotion into highly technical, industrial content, finding small human moments inside a world of cold metal, lab testing, and extreme precision. With AI, that's a harder ask than it sounds, but with a great team, from creative direction to directing to final touchups, we're proud of how it came together. Creative Direction: Harris Davis, Patrick Conreaux Executive Producer: Marc Calamia Producer: Kathryn Jones Strategist: Sara Macfarlane Directed by: Claudia Lalau Co-produced by: Bottomline AI and Sageworx Editor: Roshni Dsouza Sound Design: Khaled Hamdy Finishing/Retouching: Wynand Ott

great job

🔍 We explored how the Kodak website could look with a more modern interface while keeping the brand recognizable.

The goal of this concept redesign was not to reinvent the brand, but to refine the experience and make the interface feel lighter, clearer, and more contemporary.

In this concept we focused on:

• improving visual hierarchy 📐 •simplifying the card layout and navigation blocks • adding more whitespace for better readability ✨ • introducing softer UI elements and cleaner structure

At the same time, it was important to keep Kodak’s strong visual identity – especially the iconic color palette 🎞️

This is a concept redesign created as a design exploration of how the website could evolve today.

💬 What do you think – new version works better?

good