Explored two different visual directions for the same SaaS landing page. The structure stays cons...Explored two different visual directions for the same SaaS landing page. The structure stays cons...
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Explored two different visual directions for the same SaaS landing page.
The structure stays consistent, while the imagery, mood and art direction shift the overall brand feel.
Interested to know which direction feels stronger.
The structure is doing the right amount of work here; I’d choose the mountain direction for its stronger sense of momentum, then keep the warmer route as a campaign-specific variant.
And it’s definitely not about making every section look the same.
A cohesive website is built when every visual decision feels like part of the same story, from typography and imagery to spacing, buttons, cards, and even the smallest details.
The goal isn’t repetition.
It’s creating a visual language that people recognize and remember.
That’s when a website starts to feel like a brand, not just a collection of sections.
Well put, Serge. Consistent spacing, buttons and cards do more for that feeling than making sections match, and they are usually the first things to drift as a site grows.
Testing designs for a Gran Reserva wine label that needs to feel traditional, sober, and confident. I chose a design with minimal ornamentation, where information hierarchy plays a key role in a clean layout.
Which of the two do you think reads better?
De que provincia es el vino? Me encargo de las redes de una vinoteca en mi ciudad, y me llamó la atención. Tenemos cata este finde, y me gustaría proponer esta opción.