Explored two different visual directions for the same SaaS landing page. The structure stays cons...Explored two different visual directions for the same SaaS landing page. The structure stays cons...
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Explored two different visual directions for the same SaaS landing page.
The structure stays consistent, while the imagery, mood and art direction shift the overall brand feel.
Interested to know which direction feels stronger.
The structure is doing the right amount of work here; I’d choose the mountain direction for its stronger sense of momentum, then keep the warmer route as a campaign-specific variant.
🧪 TASTY TEST 04/30
Which mood would make you more likely to start?
🔥 A Grounded Warm, intimate, cocoon like.
🌫️ B Weightless Cool, airy, spacious.
Same UX. Different emotional temperature.
💡 Growth Insight: visual mood can change how easy the same action feels.
Which one would you choose? A or B?
04/30. 26 experiments left. Follow for the next one.
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Ten years of making SaaS explainer videos and the animation is still the fastest part of the job. What eats the time is sitting with the product until I can say what it does in one sentence. A lot of the videos I get asked to fix skipped that bit, and you can tell.
Anyway. Nice to see the number go up. I've got space for a couple of projects this autumn if you're launching something.
Project Showcase: Brand Identity Design for Burger Lover 🍔🎨
As a designer working with small businesses, I recently led the visual identity design for Burger Lover, a fast-casual restaurant looking to establish a distinct, memorable presence in a competitive market.
My focus was on translating the brand’s core personality into a clean, cohesive visual system that bridges the gap between digital marketing and physical packaging.
Key Design Deliverables
Logo & Visual Identity: Crafted a modern, scale able mark built for high legibility on everything from app icons to storefront signage.
Packaging & Touch points: Designed branded takeout boxes, custom burger wraps, and sticker seals engineered to create an elevated unboxing experience.
Color Palette & Typography: Paired appetite-stimulating primary tones with strong display typography to establish instant visual recognition.
Social & Marketing Assets: Developed structured templates to ensure consistent visual hierarchy across digital channels.
I’d love to get feedback from fellow designers! How do you feel about the packaging layout and visual balance? Any insights on the typographic hierarchy would be greatly appreciated.