Is sketching part of your creative workflow or we've forgotten what it feels to be human?

Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution. And no, they're not perfect. They are rough and messy, my goal is so visualize my thought, not to perfect the design on paper.

Once I believe I've come up with the right one, I then move forward with the digitalizing phase and vectorise and refine it in Illustrator until I've achieved the perfect result. Finally and totaly optional, I evolve the the mark from 2D to 3D and animate it, in order to bring it to life.

This is a design process inspired from the Lascaux Cave paintings, featuring two abstract horned animals with their communicative / storytelling intention. The freeform shape resembles the original paleolithic paintings and their use of charcoal and different materials to draw them. The organic geometric shapes blended within are something to add as unique touch for better differentiation.

Do you think the hand-made design is more appreciated nowadays?

Thats a goated workflow and opinion for me. I do the same when creating something from scracth on Rive too. Great point!

I explored a motion blur effect to add movement and energy to the jewelry campaign, so which direction works better for LUMA?

Pendant as a hero feels insanely premium! The contrast between the sharp jewelry contours and the soft motion-blurred background really brings out the "Sculpted by Motion" concept. Beautiful execution! 💎✨