A lot of marketing reporting problems start with a false assumption: the tag is onA lot of marketing reporting problems start with a false assumption: the tag is on
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A lot of marketing reporting problems start with a false assumption: the tag is on the site, so tracking must be working. In reality, a GA4 tag can load while zero useful conversion events are configured.
For service businesses, tracking and lead capture need to be reviewed together. A page with analytics but no phone link or form is measuring visits it cannot convert. A page with forms but no analytics cannot trace leads back to marketing channels.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started