Parmalat FIT — "Premier Protein" | Film 02 Second film in the Parmalat FIT campaign (client: Atlântico Brasil), produced end-to-end with generative AI, from concept to final delivery.

Pipeline: Concept > Storyboard > Animatic > Animation Tools: Nano Banana 2 (stills) and Seedance 2.0 (video)

Premier Protein follows the same cast of characters through their daily routines across São Paulo — commuting, working out, running errands — this time centered on the Premier Protein line within the Parmalat FIT universe, reinforcing product variety while maintaining full visual continuity with Film 01.

Character and product consistency across scenes, packaging fidelity, natural motion (single continuous drinking actions, kinetic action beats), and film-accurate cinematography (Portra 400 for exteriors, Cinestill 800T for interiors/night) were all achieved through AI generation.

Scope: concept development, script breakdown, still generation, I2V animation, and end-to-end creative supervision.