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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Super cool!
As part of a creative brief, I developed the branding and menu design for BGL 🥯, a modern bagel bar concept where customers can build their own combinations from a wide range of ingredients.
The goal was to create a visual identity that felt flexible, approachable and playful, reflecting the customizable nature of the experience.
To support this, I designed an illustrated bagel mascot, experimenting with a more expressive and unconventional style compared to my usual work.
This project was a great opportunity to explore a lighter, more character-driven direction while maintaining a clear and cohesive design system.
I love this little guy! You totally nailed the direction on this one 🙌
really like the style here and the concept overall
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