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Taste Test
Dark mockup looks great!
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Decided to change the cover of Earthful's project with a nicer mockup of the pouches. Which one would you click if you saw it in the discovery feed - a static nice mockup or a motion piece?
33 voted
72%
13 voted
28%
46 votes
Closed
The new cover feels bold and drags attention
Color Changes Everything
Sometimes, all it takes is a change in color – and the exact same design can feel completely different.
The light version, with soft pink tones and natural textures, feels fresh, light, and airy. It creates a sense of calm, natural beauty, and a closer connection to nature.
The dark version tells a completely different story. A black background immediately adds depth, character, and a sense of luxury. The design becomes more expressive and even slightly dramatic.
So, which version speaks to you more – light and airy or dark and luxurious?
128 voted
66%
66 voted
34%
194 votes
Closed
The light version feels much more like the product than the dark version . It feels like nature itself
Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin.
Portrait Layout - with the models as the main focal point and the copy placed alongside the image.
Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.
Which direction would you choose for Serein: Portrait Layout or Wide Layout?
Which one feels more memorable and trustworthy for a skincare brand?
86 voted
75%
29 voted
25%
115 votes
Closed
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?