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How I structure landing pages for conversions
I don't design landing pages. I build arguments.
A landing page has one job: take someone from "who is this" to "I'm in" without losing them along the way. That doesn't happen by accident. It happens through structure.
Here's the order I use, every time.
The hero.
Clarity before creativity. In the first five seconds the visitor knows what it is, who it's for, and what to do next. One headline that speaks to their problem. One primary CTA. Nothing competing for attention.
The problem.
Name the exact pain they walked in with. When someone reads their own situation described back to them, they lean in. This is where trust starts.
The solution.
Now I show the way out. Not a feature dump. The transformation. What life looks like once the problem is gone.
The proof.
This is where doubt lives, so this is where proof goes. Real results. Real names. Real numbers. Logos, testimonials, before and after. The visitor needs evidence, not adjectives.
The objections.
Every "but what about..." gets answered before they have to ask. Guarantees, FAQs, risk reversal. I remove every reason to hesitate.
The close.
By now they're convinced, so the ask feels easy. Clear CTA. Zero friction. The next step is the obvious one.
That's the whole game. Every section moves the visitor one step closer to yes, and nothing on the page exists without a reason.
Pretty pages get compliments.
Structured pages get conversions.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Just finished this Framer ecommerce landing page design and I’d love your thoughts 👀
Always trying to push my UI and conversion thinking a bit further.
Love your work!
Modern UI/UX meets Moroccan authenticity.
Here is a new landing page concept for a luxury riad in Marrakech. The goal was to blend local culture with clean, responsive design—focusing on elegant layouts, immersive imagery, and a seamless booking flow.
Perfect for boutique hotels, resorts, and travel platforms looking for a premium digital presence. What do you think of this aesthetic? 👇
One of the best designs have seen so far todayyy,, keep it up
Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
The motion blur still juxtaposed with the text looks super sick!
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