Interesting result. It’s a good reminder that testing different creative formats can make a noticeable difference in both CTR and engagement. Would be interesting to see how the poster-style ads perform over a longer period.
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📚App Store Screenshots for Boook - Interactive Kids Books & Bedtime Stories
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Storybooks, bedtime stories, reading and learning apps always have this sense of magic that makes them especially fun to design
App Store: Books · Education · Kids
Google Play: Books & Reference · Education · Parenting
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