The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Brand Reveal — MOARA 🪔
When I received the initial briefing for this project, I fell in love with it at first sight. 🤍
The entire branding is built around a simple yet powerful idea: “bringing to light what needs time and space to emerge.”
MOARA Studio is an aromatic products brand offering wax melts, candles, room fresheners, and sprays, all handcrafted as a more natural and aesthetic alternative for decorating and scenting our homes. But there’s something that makes it especially interesting to me: when I first received MOARA, I loved the idea that it doesn’t understand “natural” as a synonym for neutral.
In a handmade and aromatic products market where whites, beiges, and “organic” tones tend to dominate, the brand seeks to show that simplicity doesn’t have to mean the absence of color, texture, or personality. Because all it takes is looking at nature to understand that it was never empty, it’s full of shapes, contrasts, textures, and diversity.
The identity takes its starting point from the meaning behind the word MOARA, which comes from a Tupi-Guarani word associated with the idea of “helping something be born” or “bringing it to light.” That idea eventually became the heart of the brand: giving time to what needs to emerge. The light in that moment when something is born, or when it slowly disappears at sunset, for example. From there, the visual system explores color, textures, and the imperfect reality of nature to build an identity that feels organic, but also expressive and alive. 🌿
In the end, I think that’s exactly what makes this brand so special to me: finding beauty not in emptiness, but in everything nature teaches us to look at more closely. ✨
I loved bringing this concept to life and building an identity that could make everything MOARA stands for visible. 🥰
Amazing work 😍
😊 thanks
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
LUMIXA — Gaming Controller Product Landing Page 🎮⚡
LUMIXA is a futuristic product landing page concept created for a premium gaming controller built around precision, performance, and immersive play.
The goal was to make the product itself the center of the experience while giving the interface a clean, high-tech character. A minimal white canvas, electric blue accents, oversized typography, and detailed 3D product visuals create a strong gaming aesthetic without making the page feel overloaded.
Special attention was given to:
• a product-first hero section with the controller as the main visual focus;
• bold typography and asymmetric composition to create a sense of movement;
• key product information like pricing, control level, and social proof placed directly within the buying journey;
• interactive-style product hotspots that emphasize the controller’s technology and features;
• gaming imagery integrated into the interface without distracting from the product;
• a clear Buy Now CTA designed to stay visually prominent;
• a responsive mobile experience that keeps the same futuristic identity on smaller screens 📱;
• a simplified mobile navigation for quick access to technology, experience, and pricing.
The result is a sharp, product-focused eCommerce experience that combines gaming energy with premium product presentation — designed to make the controller feel as advanced as the technology behind it. ✨
Looking to launch a gaming or tech product with a digital experience that actually feels like the product? Let’s build it. 🚀
Looks amazing! 🔥
Recently worked with BoomPop on unifying their brand across around 20 pages of their site. Good people and an amazing brand to work on.
Planet Football Rebrand ⚽️
Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game.
I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms.
The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints.
The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.
The colors are so good!
