Mind The Lap is a productivity method built on a concrete premise: motivation gets you moving, but small actions keep you in motion Together with @Alessia Visicaro , we built a visual identity that translates this idea into a language made of laps, dots, and progression. The symbol is born from the lines of running tracks. The dot lettering transforms every word into a sum of minimum units. Images use the same treatment, bringing movement and consistency into a coherent visual system. Full case study dropping soon, can’t wait for you to see the whole process.

The consistency here is excellent. Everything feels aligned, structured, and professional.

Exploring two visual directions for a French patisserie mobile app concept Same product, same flow but two completely different moods

Light mode but to improve accessibility a bit I would tweak the white text to black on the yellow background.