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From War to Rebuild: How I Revived My Georgian Cosmetics Brand with Envato
Before the war, I had a real business — Enjoy Eco, a natural cosmetics brand made with Georgian ingredients: grape seed oil, honey, mountain herbs, and wine. We had a website, products, and customers. Then 2022 changed everything.
In 2024, I made it to America. And I decided it was time to bring Enjoy Eco back to life.
The old WordPress site was broken and outdated. So I started from scratch — using Envato Elements for templates and design inspiration, and AI tools to generate product banners, video reviews, blog thumbnails, and even a new logo.
Every creative decision was mine. AI was the tool. I was the human behind it.
In this video you'll see the full process: choosing the template, building product pages with 270+ SKUs, creating 15 AI-generated video reviews, designing banners for each product line, and building a bilingual site in Ukrainian and English.
The result is a live store at enjoy-eco.com — a real brand, rebuilt by a real person, with real products, using Envato.
This is what "Human by Design" means to me.
#EnvatoChallenge
Amazing work! It's inspiring to see how many different creative directions came out of this challenge. Thanks for sharing your work!
love seeing your story behind this submission!
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Decision intelligence for capital markets - agentic AI that replaces the analyst function for brokers, neo banks, and investing platforms.
I think you did the right call by explaining the category here. This whole space is so new and different, and taking advantage of it is definitely the right call from your end.
SONDER — a fictional disposable film camera brand, built end to end.
SONDER a fictional disposable film camera brand, built end to end.
I designed the product, the identity, the packaging and the campaign, then made a 68-second promo about the one thing film gives you that your phone can't: you can't check the shot. You just have to be there.
Envato is the entire film. The character and the camera were generated with Envato AI. The Los Angeles she moves through the crowds, the light, the beach, the night market is Envato stock. The type is Envato. The grain and textures are Envato.
The decisions that mattered were the ones the model kept fighting me on. I put her in a shirt and tie at the beach no model would ever do that, it's "wrong," and the wrongness is exactly why you can't look away. I made her never once look at the camera she's holding, because the absence of that action is the whole argument of the film, and a model can't understand that not doing something is the meaning. And I forced the flash ugly flat, harsh, unflattering because that's what film flash actually looks like, and every generation wanted to make it beautiful.
Machines optimise toward correct. I kept choosing wrong on purpose.
Walkthrough video coming shortly.
#envatochallenge @envato
Awesome!!
For the #envatochallenge, I created AMARÉLLA using Envato Elements as my master toolkit. Here is how my human choices elevated the AI:
- The Logo: I used Envato Fonts for inspiration, then customized the letters with organic, leaf-like curves over a raw circular stamp to give it a human touch.
- The Packaging: The first flat box dieline had messy, clashing text. I redesigned it by adding clean panel lines, turning the product name sideways, and adding pretty plant drawings at the base for perfect balance.
- The Bottles: I rejected plastic and designed a heavy, custom stone-and-clay flask.
- The Videos: I used our Envato model photo as a reference and directed the AI to generate raw, slow-motion, black-and-white clips. Keeping the bottle quietly in the background allowed us to capture real, honest human emotion without issues.
- The Sound: I tied it all together with a warm, minimalist acoustic track from Envato Music.
- Toolkit: @envato Elements (Fonts, Stock Images, Music, Image Gen, Image Edit, and VideoGen)
Secondary Tools: Canva
My workflow
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