Creative Project: Building a Fictional Film Camera BrandCreative Project: Building a Fictional Film Camera Brand
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SONDER — a fictional disposable film camera brand, built end to end.
SONDER a fictional disposable film camera brand, built end to end.
I designed the product, the identity, the packaging and the campaign, then made a 68-second promo about the one thing film gives you that your phone can't: you can't check the shot. You just have to be there.
Envato is the entire film. The character and the camera were generated with Envato AI. The Los Angeles she moves through the crowds, the light, the beach, the night market is Envato stock. The type is Envato. The grain and textures are Envato.
The decisions that mattered were the ones the model kept fighting me on. I put her in a shirt and tie at the beach no model would ever do that, it's "wrong," and the wrongness is exactly why you can't look away. I made her never once look at the camera she's holding, because the absence of that action is the whole argument of the film, and a model can't understand that not doing something is the meaning. And I forced the flash ugly flat, harsh, unflattering because that's what film flash actually looks like, and every generation wanted to make it beautiful.
Machines optimise toward correct. I kept choosing wrong on purpose.
Walkthrough video coming shortly.
#envatochallenge @envato
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Abhishek's avatar
This is so Amazing man 🙌
aditya's avatar
Thanks 🙌
Amy's avatar
This looks amazing
aditya's avatar
Thanks Amy 😊
Amam's avatar
Love it 😍
aditya's avatar
Thanks 🙌
Aru's avatar
Awesome!!
aditya's avatar
Thanks you Aru 🙌
aditya's avatar
Thanks Muskan
aditya's avatar
Here is the full walkthrough Video.
Runo's avatar
Nice!
aditya's avatar
Thanks Runo
Ismaeel Hamza's avatar
The minimalism here is absolute perfection! Love how the generous negative space in the campaign lets the product design do all the talking. Building a complete, tactile brand identity end-to-end like this is top-tier work. Brilliant execution, Aditya! 📸✨
aditya's avatar
Thanks you so much 🙌 @Ismaeel Hamza Syed for appreciating my work, it gives me more to think creatively
Adesina's avatar
Nice creative
aditya's avatar
Thanks you so much 🙌
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