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Somehow, LLeanStore has ended up with 7 apps now.
At this point, I’m actually pretty confident that they’re useful — at least useful enough to stop endlessly questioning whether I should build them. 😆
And now I’m in this slightly awkward stage:
Do I keep building more apps… or do I stop here, call it a good experiment, and get a job? 😂
Maybe the next step isn’t building more.
Maybe it’s seeing what these 7 can actually do in the real world.
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Starting the week with 3 client calls in a row.
2 active Framer + brand projects
1 new product design lead
Later this week I’m catching up with a former client who went from Seed to enterprise in 3 years. Could turn into my biggest project so far ✌️
Going from Seed to enterprise in 3 years is a serious journey. What interests me is how much changes operationally as a business scales. More customers, more data, more moving parts, and suddenly visibility becomes just as important as growth itself. Excited to see what comes from that conversation! 🔥
🧠 GROWTH TIP 06/30: DON’T START WITH WHERE. START WITH THE FEELING.
Most travel apps start with one question: “Where do you want to go?”
That works when the user already knows the answer. But a lot of travel discovery starts earlier, with a much less specific thought: I want to go somewhere, I just don’t know where yet.
That idea became Traveling Up, a travel randomizer concept.
Instead of asking users to work through dozens of filters, the product starts with just three signals:
🌍 how much time they have
🎭 how they want the trip to feel
☀️ what kind of climate they prefer
The destination stays a surprise.
Hypothesis: removing destination selection from the first step could move users faster from vague travel intent to genuine interest in one specific trip.
What I would test:
• Destination first search vs Mood first randomizer
• Randomize start rate
• Destination save rate
• Plan this trip CTR
• Time to first interesting destination
💡 Growth insight: in discovery products, uncertainty is not always friction. Sometimes it is exactly what creates curiosity and moves users toward the next action.
This concept came to me after a particularly inspiring trip. And I think it is the first mobile concept I have created purely for myself, rather than for a client project, in roughly three years.
So this one has a little more freedom, art direction, and product experimentation in it.
06/30 complete.
If you enjoy seeing mobile product experiments like this alongside the growth thinking behind them, follow along. And if this direction resonates, a reaction helps me understand which ideas are worth exploring deeper next.
#MobileAppDesign #TravelApp #TravelAppDesign #MobileUX #UXDesign #ProductDesign #GrowthDesign #TravelTech #InteractionDesign #UIDesign #ProductStrategy #MobileProduct #AsolDesign
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App design for an exploration app. 2 options, because minor decisions make the biggest impact.
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