In the search for spaces that slow down the daily routine and blend flavor with nature, Quital emerges. Born from the expertise of a traditional local bakery known for creating incredible experiences, this new space is designed for an alternative and Millennial audience. Since the coffee shop promotes the idea of a digital detox and the search for more authentic real-life moments, the brand identity needed to convey a handcrafted and natural feel.

To translate this visually, the logo design features organic and irregular shapes, embracing a hand-drawn aesthetic. Its arched layout acts as an invitation to enter this universe, while the curves of the letterforms evoke branches and leaves, reflecting the feeling of the outdoors right in the middle of the urban landscape.