ÉLANE Leave Something Behind. A fragrance campaign built around one simple idea: People might for...ÉLANE Leave Something Behind. A fragrance campaign built around one simple idea: People might for...
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Rofiah's avatar
Rofiah Kareem
• Sep 9
ÉLANE
Leave Something Behind.
A fragrance campaign built around one simple idea:
People might forget what you wore. They remember how you smelled.
The goal was to make fragrance feel less like a product and more like a personality, a memory, and a little bit of an obsession.
THE CAMPAIGN
01 — THE WALK-BY
Visual: Someone walking past in a clean, minimal setting. The perfume bottle is barely visible in the frame.
On-screen copy:
She left 10 seconds ago. You can still smell her.
Caption:
And suddenly you're wondering who she was.
That's the thing about a really good scent.
ÉLANE. Leave something behind.
02 — THE TEXT MESSAGE
Visual: A realistic iMessage/WhatsApp-style conversation.
On-screen copy:
“girl what perfume did you wear yesterday?”
“why 😭”
“because I've been thinking about it since.”
Caption:
No explanation needed.
Some perfumes get compliments.
Some perfumes become a conversation.
ÉLANE.
03 — THE EX
Visual: A perfume bottle on a bedside table. Dark, late-night feel.
On-screen copy:
He forgot the date. He didn't forget the perfume.
Caption:
Some memories are annoying like that.
One random smell and suddenly you're back there. 😭
Make yours worth remembering.
04 — PICK YOUR PROBLEM
Visual: Two ÉLANE fragrances side by side.
On-screen copy:
A. “You smell so good.” B. “WHAT are you wearing?”
Caption:
Be honest.
You don't want compliments.
You want questions.
A or B?
05 — GET READY WITH ME
Format: Reel
Concept:
Quick cuts:
Outfit ✓ Hair ✓ Jewellery ✓ Lip gloss ✓ Perfume...
Pause.
Spray.
On-screen text:
Now we're talking.
Caption:
The outfit was cute.
The perfume made it make sense.
06 — THE FRIEND TEST
Format: Reel
Concept:
Two friends are getting ready.
One sprays ÉLANE.
The other immediately turns around:
“Waitttt. Come back.”
She walks closer.
“What did you just spray?”
Cut to the bottle.
Caption:
If your friend doesn't ask what you're wearing, spray again.
I'm joking.
...mostly. 😭
07 — THE LAST WORD
Visual: Minimal product shot. Lots of empty space. The bottle is the focus.
On-screen copy:
Some people leave a room.
Their scent stays.
ÉLANE
Leave something behind.
Caption:
For the moments you want remembered.
CONTENT APPROACH
The campaign uses short-form, conversation-driven content instead of relying on traditional product advertising.
The ideas are built around things people already experience:
compliments. curiosity. attraction. memories. getting ready.
The product stays at the centre, but the story comes first.
Content formats
Short-form Reels
Static posts
Conversation-style content
Product photography
Interactive posts
Main goals
Brand awareness — make ÉLANE memorable.
Engagement — create posts people actually want to comment on or send to a friend.
Product interest — make the audience curious enough to want to try the fragrance.
Brand personality — give ÉLANE a voice that feels confident, playful and current.
Content StrategyCreative WritingSocial Media ManagementCanva
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