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Hi Contra! I’m Ruzana, a brand designer from Malaysia focused on visual identity, art direction, and brand storytelling.
I love building distinctive visual worlds through colour, typography, graphic systems, playful concepts, and mascot-led branding. My work ranges from F&B and lifestyle identities to social content and entertainment-inspired design.
I’m currently open to freelance projects involving brand identity, rebranding, creative direction, mascot-led branding, and visual systems.
I’ll be sharing more of my projects here soon — always happy to connect with other designers, founders, and creative teams. ✦
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Outstanding 😊
SURCO | Latin Bar & Restaurant Brand Identity
SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.
I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.
The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.
Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design
Full project:
https://www.behance.net/gallery/255628447/Surco
Beautiful work!
“Or similar” leaves a lot to the imagination.
A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.
I kept that message big and direct, with the cars up close and enough pink to make you look twice.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.