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Your logo should fit your brand, not just look good.
A playful business needs a different visual direction from a luxury brand.
A modern logo should communicate personality before customers even read the name.
Design starts with understanding the brand.
#LogoDesign #BrandIdentity #LogoDesigner #VisualIdentity #BrandDesign #Contra
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Football Insider is one of the most widely recognised names in modern football media, with millions of followers across social platforms and a reputation built on breaking transfer news. As the brand expanded into a wider network of 19 sister brands, the need for a unified and scalable identity system became essential.
Using Football Insider as the master brand, I developed a central concept that brings “The Insider” to life. This led to a distinctive icon built from the letterforms ‘F’ and ‘I’, forming a figure standing over a football and pointing towards the brand name. This created a bold, ownable mark designed for instant recognition across digital platforms.
Buzzing to finally be sharing this 😄
Oh Man, this is outstanding work. I just thinking how you implemented this masterpiece.
New project: a fresh brand identity for Pre & After, built around real food — from packaging to interior. 🥑✨
omg this looks so good..Can't wait to see the full project.
Nice work!