Led the end-to-end social media transformation for two high-volume Nissan dealerships, crafting a distinct digital presence that blended performance marketing with brand storytelling.

Spearheaded content strategy, visual direction, and campaign execution across Instagram, focusing on elevating perceived brand value while driving measurable engagement and lead intent.

Developed a cohesive visual identity aligned with Nissan’s global guidelines, while localizing content to resonate with regional audiences. Introduced scroll-stopping creatives, festival-led campaigns, and product-focused narratives that positioned vehicles like the Magnite and Kicks as aspirational yet accessible.

Optimized content formats through continuous performance analysis—leveraging reels, carousel storytelling, and high-conversion creatives to increase reach, engagement, and inbound inquiries.

Collaborated closely with dealership teams to align digital communication with on-ground sales objectives, ensuring every piece of content contributed to business outcomes, not just aesthetics.

Key Impact:

- Elevated Instagram presence with consistent, premium visual storytelling

- Improved engagement rates through high-performing creative formats

- Strengthened brand recall in competitive automotive markets