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CULTUR: The High-Fashion Yeast Cell
We established the identity: a chic, line-art vector microbe in matte gold and deep burgundy, complete with oversized sunglasses.
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CRUMI — No Idea Is Ever Wasted. 📄✨
CRUMI is an original mascot created for a fictional creative brand, CRUMI Studio. Inspired by the crumpled paper we often throw away after rejecting an idea, CRUMI represents the belief that every sketch, draft, and concept has the potential to become something meaningful.
From the custom wordmark and visual identity to posters, packaging, and digital applications, every element was designed to create a cohesive brand system around one memorable character. This project explores how thoughtful storytelling and consistent design can turn a simple mascot into a complete brand experience.
CRUMI
Over the past 3 years, I’ve created several mascots for mobile apps.
The key lesson: a mascot should never be decoration.
It should guide, reassure, celebrate, and become part of the product’s voice.
I’m now preparing KEEPLI for the Recraft × Contra Mascot Challenge — not as one cute character, but as a full system across identity, stickers, mobile UX, and physical applications.
A strong mascot doesn’t sit next to the product.
It belongs inside it.
Amazing work
MEET MRS. PRIOR — my entry to the Recraft Challenge.
https://www.recraft.ai/project/412a40c4-1f73-46f2-af9c-f2408e1e519e
Mrs. Prior is the mascot of the Open Door Society — an organisation that helps women and anyone facing systemic barriers access opportunities, resources, and spaces that have been closed to them. We identify the obstacles, we find the way in, and we hold the door open for everyone who follows.
She doesn't protest. She doesn't explain. She arrives, she assesses, and she begins. Her tool is a single hairpin. Her method is whatever works.
Would love to hear what you think, and good luck to everyone else in the challenge ♥️
Across multiple applications and formats!
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