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A visitor lands. Sees this. Knows instantly how the product works.
Most SaaS websites make people read their way to understanding. Screenshots, descriptions and feature lists. Animation just shows it.
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Car interfaces keep gaining features, but experience gets lost in complexity. With River, we stripped that back: only surface what the driver needs, when they need it.
We wanted the HMI to belong to the car, not sit on top. So we designed both as one system: car, interior, cluster, main display, app.
Rive was key to bringing the whole system to life. We used joysticks and blend states to animate the cluster gauges, solos to play back a pre-rendered Blender navigation scene on the central display, and state machine inputs to bring the whole prototype to life.
We then built a companion app and plugged it into a manufacturer's API to test against real vehicle data. The app works like a key: gives you access and gets out of the way. Just the right function at the right moment.
One ecosystem where every screen earns its place.
This is so good it almost feels unreal. Incredible work and amazing efforts! 👏🏻👏🏻👏🏻
I see SaaS companies make the same mistakes in their websites.
They either get too cute with the heading, over design with colors/animations, or have vague jargon making up their copy.
If someone is looking for tools to solve their problems and have to read your headline 3-4 times to understand it, they’re going to bail and look elsewhere.
The above-the-fold her section has one job: make the visitor feel understood in as little time as possible.
With these companies below, they are mentioning the benefit (save money/time) or mentioning who it’s for (problem solvers), all while the design is beautiful and simple.
These companies understand who they are, the problem they solve, and who their audience is.
When you have clarity like this it becomes easy to convert customers, because they feel like it’s the perfect product for them.
Great collection!
We are combining 3 main HMI experiences from 2 vehicles into a unified entry.
Having a lot of fun on this one!
Expect the official entry soon.
Can you guess what they are?
WIP 👇 🔊
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