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Sometimes It's worth to follow your wild ideas
Covenant brand identity
Really Creative Ideas.
Really wild love itt
Wow! Unique
This looks so fresh and engaging
Love how you have combined past with modern in a cohesive and fresh way 🔥
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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BLAIRE | Brand Identity & Packaging
Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess.
The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean and elevated, while still carrying enough personality to be recognisable.
Rather than treating the logo, packaging and supporting graphics as separate pieces, the identity was designed as one system. Repetition, scale and typography become part of the brand language, allowing it to stay consistent across both product and communication.
A closer look at some of the applications that brought the Blaire identity together.
Great job. I like it.
Seido, a heritage-led matcha brand rooted in Uji, Japan.
A calm, refined identity inspired by ritual, tradition, and Japanese craftsmanship.
Earthy tones, minimal typography, and hand-drawn details bring the brand to life.
One of the many concepts we presented for NeuralCS, an AI-powered insurance platform.
The N mark created was actually inspired by fractured glass. Each segment represents abstract glass shards while also reflecting the step-by-step claims process, combining the product with the platform’s core functionality.
Logos don't need to explain what a clients does or says in fact usually try avoid this where possible but this was a fun way to bring a little story into the logo and system.
Great work!
