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One of the many concepts we presented for NeuralCS, an AI-powered insurance platform.
The N mark created was actually inspired by fractured glass. Each segment represents abstract glass shards while also reflecting the step-by-step claims process, combining the product with the platform’s core functionality.
Logos don't need to explain what a clients does or says in fact usually try avoid this where possible but this was a fun way to bring a little story into the logo and system.
Great work!
Thank you
Branding 😍
Looks great Alex!
Beautiful treatment with the inner shadow, it really makes the mark standout.
the fractured glass inspiration is something i never would've guessed, but it enhances the logomark doubly in my opinion.
Great!
Supreme work 🧡
Agreed that most logos shouldn't try to explain the business, but the fractured glass tying back into the claims process is subtle enough it doesn't read as a literal explainer. Did the client catch that connection right away, or did you have to walk them through it?
I always walk the client through my ideas. They did get it but it was to creative for them in the end. We went with something more AI related.
Sometimes those shifts happen but I really love the work great job!
Nice color and concept
The ideation of using the fractured glass to create the N is really mind blowing and creative. Very good one
Did the fractured glass idea come out of deliberately looking for a metaphor that mapped to the claims process, or was it more that you landed on the shards first and the meaning clicked afterward?
I was map out my ideas before I design them. So I note down what I could include after learning about the clients business, process etc.. and see where I can create something unique around it. Good place to start as it can rule out bad ideas quickly.
Great work🔥👏👏
The overall art direction is impressive. Great project!
Great work🔥
Lovely work!
The glass-shard segments doing double duty as both the mark's texture and a metaphor for sequential claims steps is a nice trick - most abstract logo stories don't map that literally onto the actual product flow.
One of the best designs I’ve seen today. Really solid work 👏 Translating abstract fractured glass into a step-by-step mark looks incredible on a canvas.
Thank you :)
Looks great
This is actually Great stuff
That branding is so addictive, bro.
Thanks man. Yeah I do love this solution
Looks great! Love the creativity behind it.
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