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Hi Everyone,
Recraft workfile - Click here
Brand Font : I want the font to have the same personality traits the mascot is carrying thus went with pixel-perfect vector design, vintage computer terminals, DOS interfaces, early video game typography, bitmap fonts, digital corruption aesthetics.
Font Characteristics: Thick geometric strokes,White typography on black background, Selective pixel cutouts and corner removals, Square terminals, Retro-tech meets modern startup branding, Playful, Hacker-inspired and Experimental
I am also adding the posters and stickers to illustrate the character used across more than one moment or touchpoint, looking like the same character every time.
Looking forward to your comments and inputs.
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NOMNOM is a playful green raccoon and digital clutter collector. He feeds on duplicate files, forgotten screenshots, open tabs, old notifications, and messy folders. Curious, mischievous, and always a little hungry, he turns digital cleanup into something satisfying rather than frustrating. His fluffy green fur, dark eye mask, striped tail, and cozy patchwork outfit make him instantly recognizable across every touchpoint.
I built the full mascot system in @recraftai, including the character, campaign visuals, mobile UI, and sticker pack, all designed to keep NOMNOM recognizable across every touchpoint. 💚
#RecraftChallenge #MascotDesign #BrandDesign
Looks great! Can you share a link?
SPROUT — Grow Good Things 🌱
SPROUT is an original mascot created for a fictional eco-lifestyle brand that encourages people to make small everyday actions count—planting, recycling, protecting nature, and spreading kindness.
Rather than designing just a cute character, I built an entire visual identity system around Sprout, ensuring the mascot stays instantly recognizable across every touchpoint. From the custom wordmark and color palette to merchandise, packaging, stickers, app icon, environmental storytelling, and animation, every asset was created to feel like part of one cohesive world.
The floating water spirit represents life, growth, and hope, while Sprout's glowing leaf symbolizes that even the smallest act can create lasting change.
This project explores how a single mascot can become the face of an entire fictional brand through consistent design, storytelling, and scalable applications.
🌱 Character Brief
Name: SPROUT
Role: Guardian of Growth
Personality: Curious, optimistic, adventurous, compassionate, playful, and endlessly encouraging.
Sprout believes every tiny action matters. Whether planting a seed, helping nature, or inspiring someone else, Sprout reminds us that big change always starts small.
Recraft Project
Explore the full project here:
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #3DCharacter #DesignChallenge #BrandDesign #ConceptArt #AIArtist #MotionDesign #GraphicDesign #EcoBrand #DigitalArt
Ultra-premium collectible designer mascot brand "SPROUT".
MEET MRS. PRIOR — my entry to the Recraft Challenge.
https://www.recraft.ai/project/412a40c4-1f73-46f2-af9c-f2408e1e519e
Mrs. Prior is the mascot of the Open Door Society — an organisation that helps women and anyone facing systemic barriers access opportunities, resources, and spaces that have been closed to them. We identify the obstacles, we find the way in, and we hold the door open for everyone who follows.
She doesn't protest. She doesn't explain. She arrives, she assesses, and she begins. Her tool is a single hairpin. Her method is whatever works.
Would love to hear what you think, and good luck to everyone else in the challenge ♥️
Across multiple applications and formats!
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