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Working on Ricco’s brand identity was all about finding the right balance between personality and simplicity.
I wanted the brand to feel modern, confident, and memorable without adding unnecessary elements. From the logo design and typography to the color palette and visual system, each part was built to create a consistent brand experience.
Good branding isn’t just about creating a nice logo. It’s about building a visual identity that people can recognize, remember, and connect with.
The lime stripe holds as one system from the car to the truck to the boxes. The black field keeps the personality without extra marks, so the palette does the remembering.
Exactly. Keeping the system consistent across every touchpoint is what makes it memorable. 🙌
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firendev: brand identity and website.
firendev is a video studio, and the name carries the whole brand. Fire, for the spark that starts every piece. Firenze, for a craft measured with proportion and geometry. Develop, in its two senses: developing film and developing software. One line holds it together: developed like software, finished like film.
Everything else grows from that. The spark is the dot of the i. The floor is the herringbone brick of Florence's Duomo. The mark is a camera frame waiting for its spark.
I'd love your honest take on the mark and the hero.
Full case study: https://contra.com/p/bWEMrvZW-firendev-brand-identity-and-website
It's a great design 🔥
I liked the animation in Hero; I'm curious which library you used.
quietly finished a full brand system for a fictional hospitality group — one parent identity, four sub-brands, each tuned to a different hour of the day but sharing the same DNA underneath.
a single dot that changes meaning depending on the moment. a mark that knows when to stay quiet and when to take up space.
case study dropping soon
L'IRON is a brand identity for a modern French waffle house, created for the Designerbriefs weekly challenge (Brief 181). The logo is traced from the plate of a 1920s heart-star waffle iron: five hearts, five letters, L' · I · R · O · N. It works as a hand-stamped seal paired with loose blue marker notes, bringing an old iron craft into a café that feels young, warm and a little cheeky.
The project covers the logo, menu, packaging and a flash-lit, analog-style photo series.
Would you order a waffle from L'IRON? I'd love to know what you think of the logo and if it fits the brand.
See the full project on Instagram: https://www.instagram.com/p/Dd63blwDh7M/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
So, so gooood!