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Working on Ricco’s brand identity was all about finding the right balance between personality and simplicity.
I wanted the brand to feel modern, confident, and memorable without adding unnecessary elements. From the logo design and typography to the color palette and visual system, each part was built to create a consistent brand experience.
Good branding isn’t just about creating a nice logo. It’s about building a visual identity that people can recognize, remember, and connect with.
The lime stripe holds as one system from the car to the truck to the boxes. The black field keeps the personality without extra marks, so the palette does the remembering.
Exactly. Keeping the system consistent across every touchpoint is what makes it memorable. 🙌
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Vaughn is more than just a name to me.
It was my grandpa’s last name. His brother Ed was the reason I fell in love with photography, which eventually led me to design.
Neither of them are here anymore, but a little piece of both of them lives on through vaughn.agency
Ye le Jani Austyn ke liye:
This is beautiful Austyn! ❤️ Much more than just a brand name - what a meaningful tribute to your grandpa and Ed. Love how their legacy lives on through your love for photography and design. Wishing huge success to vaughn.agency - such a powerful story behind it!
