Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...
Introducing PRANA — a fine jewellery visual identity ✨
In Sanskrit, Prana, means force of life. A tree is a symbol of life. A crystal is a symbol of jewellery. Combined, we have a crystal tree - the concept behind the logo. The soft greens and the luxurious stylised typography reflect the brand’s beautiful designs that are rooted in elegance and timelessness.
Photos and website courtesy of @pranafinejewellery_.