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This project reflects my involvement in the planning and merchandising of Godiva’s hamper collections, focusing on product bundling, positioning, and customer appeal. The work included structuring curated product sets, aligning assortment strategies with seasonal and gifting occasions, and ensuring consistency with Godiva’s premium brand identity. Each hamper was designed to offer a balanced and appealing selection, enhancing perceived value and supporting different customer needs. By combining product strategy with a strong understanding of customer behavior, the collections contributed to an elevated gifting experience and supported overall sales performance.
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I created LUMEN ECHO because of my Mother In-law, who slowly began losing his memories to dementia.
Watching her forget names, conversations, and where he placed meaningful objects was heartbreaking. One day, while holding old family photos, she quietly said:
“I wish memories could stay attached to the things that matter.”
That moment stayed with me.
So I imagined a device that could help people reconnect with memories through the objects tied to them, not just to find lost things, but to preserve moments, emotions, and pieces of who they are.
That idea became LUMEN ECHO, a device I truly wish existed for him.
Steps i used for the project:
I used Nano Banana Pro to design both the product concept and the cinematic character contact sheet. The environmental and product-focused scenes were animated using Seedance 2.0, while all character-driven sequences were created with Veo 3.1 to achieve more lifelike motion and emotional storytelling. Finally, every scene was composited, color-graded, and professionally edited in DaVinci Resolve, bringing all the individual shots together into a polished cinematic advertisement.
Feedback on My experience using Melius:
Melius had a very different workflow compared to other tools I’ve used, which made the process surprisingly enjoyable and engaging to learn. Exploring how to navigate the platform and refine prompts to achieve the best possible results felt both creative and rewarding. One challenge I encountered was generating highly realistic human faces with Seedance 2.0, which is why I relied on Veo 3.1 for certain character-focused scenes. Aside from that, the overall experience was smooth, inspiring, and genuinely exciting from start to finish.
Here is the link to the project -https://app.melius.com/projects/349ca6ae-2958-41a5-9599-b0d9bca7df92/canvas/05ea2466-933a-4c29-8dda-e5632a2dbbc0
after months of work, the new Tadaima website is finally live
a complete redesign for the Copenhagen based homeware brand, with more than 1,000 products and physical stores across Denmark
my biggest Framer x Shopify integration. made with Framer Commerce
Wow super nice!
Site speed is the number one conversion killer. I specialize in "clean" Shopify optimization, removing heavy scripts and replacing them with native Shopify Magic features. The result is a lightning-fast shopping experience that builds customer trust and significantly lowers cart abandonment rates.
Love seeing this! So many people overlook how much revenue is recovered just by cleaning up the native flows
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