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A promotional video for MerchantSpring - an analytics platform built for e-commerce agencies.
The client initially reached out for a consultation. We discussed the product, its goals, and how the video could be used in marketing. Based on that, we structured the concept and moved into storyboard development, followed by full animation production.
The video was created as a promotional asset, focusing on clearly presenting the product’s value and showcasing its AI-powered capabilities through clean, modern motion design.
Sick 🔥
Nice that you laid out the storyboard step before jumping into animation, that's usually where promo videos live or die on getting the value prop across in a few seconds. What's your usual turnaround from consult to final delivery on something like this?
Amazing work
Love how the process went from strategy to storyboard to motion. Makes the final piece feel really intentional.
The network for creativity
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