→ One accent colour per section. Olive for the homepage, fjord blue for Services, umber for About, burnt ochre for Insights, and a colour of its own for each case. It appears only in the menu and footer, so the work stays the focus.
→ One serif, used once. Tiempos Headline is reserved for the wordmark. Everything else is set in Neue Haas Grotesk.
→ One hover rule everywhere. Hover over a link and the others step back, the same way in the menu and the social links.
→ Built as a system. Case studies and articles run from Framer CMS templates, so new work is content, not redesign.