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𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁'𝘀 𝗻𝗼𝘁 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗼𝘀𝘁 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲...𝗶𝘁'𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗽𝗼𝘀𝘁.
This is a 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 created to explore how a bakery brand can build a stronger presence on Instagram through consistent, engaging content.
For this bakery campaign, I designed a collection of Instagram content that brings together product promotion, storytelling, and a cohesive visual style. Each design highlights a different part of the brand, from featured desserts and live baking sessions to seasonal offers and customer engagement.
The goal was to create content that not only looks appealing but also encourages people to explore the brand, interact with the posts, and come back for more.
Whether viewed individually or as a complete Instagram feed, the campaign is designed to give the brand a polished, recognizable, and inviting online presence.
#SocialMediaDesign #InstagramDesign #GraphicDesign #BakeryBrand #FoodMarketing #ContentDesign #BrandIdentity #MarketingDesign #CreativeDirection #VisualBranding #AdobePhotoshop #Canva #SocialMediaMarketing #CreativePortfolio
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The client is Encontro Atípico, a wonderful initiative started by Luana Alves, a psychologist from Brazil. It’s all about providing in-person gatherings in various spaces where neurodivergent and neurotypical young adults can come together, make friends, and enjoy fun conversations and games in a safe setting. The focus is on young adults who are exploring their identities, and the aim was never to create a space that feels exclusive or labels anyone, but rather a welcoming place where different ways of being in the world can connect on equal footing. However, the old brand didn’t quite capture what the initiative had evolved into; it felt outdated and didn’t reflect the true essence of the mission. This inspired Luana to pursue a complete rebranding, which was completed in December 2025.
Thayline, outstanding work
Recent designs we tested for GoodMo Studio, which one do you prefer?
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88 followers and counting! 🚀 A huge thank you to everyone who has supported my work on this platform so far.
If you are a founder looking for fresh brand strategy, or a fellow creative interested in packaging design for CPG and lifestyle brands, make sure to hit follow. There is plenty more design work coming soon. Let's build standout brands together! 🤝
Haha, this post did the job 😄 Congrats on the growth!