A look at the identity we designed for Vetti, a dog health monitoring brand.

There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.

That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.

Also, an excellent excuse to spend far too long choosing dog photos.

Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯

Woke up to these messages today 🤩

Never really thought my first features on Contra would feel this reassuring. Seeing both Direct Design and Nexterra get picked by the Contra team honestly means a lot.

There’s always that little doubt when you put your work out there, wondering if it’s good enough, if the right people are seeing it or if you’re moving in the right direction.

So this was a really nice reminder to keep going and keep making things I believe in.

Thank you to the Contra team for noticing the work and for the little bit of encouragement I didn’t know I needed. 🫶

More to come. 🌠

Congrats Vijay! Quality work will get its credit🚀