How do you make a complex AI product easier to understand? That was the challenge behind a recent...

How do you make a complex AI product easier to understand? That was the challenge behind a recent...How do you make a complex AI product easier to understand? That was the challenge behind a recent...

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Umar Farooq

• Aug 31

How do you make a complex AI product easier to understand?

That was the challenge behind a recent product video I created for LTAI.

The goal was simple: show what the product does clearly, without overwhelming the viewer.

I focused on: → Clear product storytelling → UI-driven visuals → Motion that guides attention → A clean, modern SaaS visual language

The result was a launch video designed to introduce the product quickly and make the experience easier to understand.

The client loved the final result.

This is what I enjoy most about SaaS motion design, taking something complex and making it feel simple.

Launching a SaaS or AI product? Let's make it easier to understand.

Completed work

2D Animation Animation Motion Design Adobe After Effects Figma

Mason Price

max

• Sep 6

We rebuilt (RED)’s outdated WordPress site in Framer—in just one month.

The result: a faster, more flexible website their creative team can update without relying on developers.

Check out the full case study to see how it came together ↓

Check it out

Figma Framer HubSpot

Benjamin C

max

• Sep 6

the red type pops. how long did this take?

Ahmad Samama Salehien

• Sep 6

This is my 2nd Submission Check my 1st submission at this link: https://on.contra.com/CbjhLm Inspired by: Manuel Osorio Manrique de Zúñiga, Francisco Goya, 1787–88, from The Met's open archive. Link to Original Art: https://www.metmuseum.org/art/collection/search/436545

I liked this painting because of the boy at its center, Manuel, dressed in a striking red suit, holding a magpie on a string while three cats watch him from the shadows. Even as a child's portrait, it felt tense, like something was about to happen. It looked like a moment frozen right before a story unfolds.

What I made: I turned Manuel into a toy doll, kept his red suit, his pose, his face, everything the same, just changed what he is. In my video, a father buys the doll from a toy shop and gives it to his little daughter, and they walk out together. I chose a girl instead of a boy on purpose, it felt like giving Manuel a second life completely outside the world he was painted into, away from the cats, the cage, the tension, just a toy being loved.

How I made it: I downloaded the painting image from The Met's open archive, then imported it into FLORA, connected the picture to a text prompt node, then connected both the picture and text prompt node to the video node I also made an element Doll, and selected the Seedance 2.5 model with a 30 second clip. I kept the workflow as simple as possible.

Why I made this: I wanted to take Manuel out of the painting and out of the museum, and give him an actual childhood, even 230+ years later. I think his portrait still holds so much presence that it deserves to live on, just now as something a child can actually hold and love, not just look at.

Instagram post link: https://www.instagram.com/p/Dc8SwEJMwP3/ Twitter(X) post link: https://x.com/AhmadSauleh/status/2096539462402466095?s=20

floramuseumchallenge