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Just wrapped up a fictional ad campaign for Proper’s The Blues.
I wanted to explore how I’d approach paid social creatives for a wellness product keeping the product at the center while using different visual angles to communicate what it is, what’s inside, and how to use it.
Would this ad make you want to try the product? 👀
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your web sections always have such strong art direction. Great to see the brand carried right into the layout.
I created a brand identity concept for Velora, an AI productivity platform. I explored the logo, colors, typography, and how the brand could look across a website, mobile app, and everyday products. I wanted everything to feel consistent, modern, and easy to recognize.
The blue is perfect for this. I’ve seen so many AI brands do boring black/white but this gradient gives it energy. And Plus Jakarta Sans was a great choice, keeps it friendly.
I designed and built Encore, a scheduling app for a three-office orthodontic practice, then made its launch film the same way I made the app: from the real thing.
Every screen in the film is the live app, recorded on an iPhone 17 Pro simulator. I built the phones as 3D models in Rive, mapped the recordings onto their displays, and choreographed the camera, a three-phone orbit, and a closing wall of twenty screens on a single Rive timeline. No mockups, no After Effects. Swap a screen or retime a move and the film re-renders.
Nice work!!