One Brand. One Message. Two Visual Worlds. For my VANTOR Performance exploration, I wanted to tes...One Brand. One Message. Two Visual Worlds. For my VANTOR Performance exploration, I wanted to tes...
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Marvellous Pinima
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One Brand. One Message. Two Visual Worlds.
For my VANTOR Performance exploration, I wanted to test something simple:
What happens when the same brand system is given two different visual environments?
Both executions use the same identity, messaging and brand personality. What changes is the way the identity is presented. Would you choose the gym environment because it feels more authentic and contextual, or the brand-color environment because it creates stronger visual ownership and consistency?
And if you would combine elements from both, what would you keep from each? Now I want your perspective.
If you were developing VANTOR's social advertising system, which execution would you take forward 01 or 02? #VisualIdentity
Brand DesignbrandinggraphicdesignBrand Strategy
Option 1
Option 2

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